So, you are preparing your goodbyes to your home of many years. Maybe only a few years? Regardless, it’s a sensitive matter. You want someone to come alongside you who is going to treat the matter delicately as well. That’s why it’s important to find a listing agent that is open to what you have to say and is also willing to communicate directly and honestly.
One of the first things that people consider when looking for an agent is the cost. It can be tempting to pinch pennies, especially when you are thinking ahead of other potential costs. Are you going to have to replace your siding? Maybe you need to make sure you have enough for a down payment on your next purchase. But no matter the things that are making you extra cautious about spending, it would do you well to not skimp on selecting your listing agent.
A good agent can make or break your home selling experience. The bottom of the barrel might be better for your bottom line, but there are some real dregs down there. Doing your due diligence will likely save you money in the long run, not to mention a headache.
Listing Agents to Avoid
Let’s say you’ve already met with a potential agent. They may have been recommended to you by a neighbor or close friend. But you’re still not sure if you’re ready to take the plunge with them. Keep in mind these signs of a bad agent:
- They have poor communication. Your calls and emails don’t get returned. If and when you do pin them down, it feels like some small miracle.
- They don’t keep appointments. They don’t call but they also don’t show up. This means that ultimately, they don’t value your time.
- They’re pushy. It seems like they have their own agenda. Maybe they’ve got dollar signs in their eyes and are more bent on lining their own pockets than helping you. No matter their motive, if they are ambitious for anything other than your success in selling your home, they are not worth your time.
- They overpromise. They will almost certainly underdeliver. Many agents know that they need to make you happy but bite off more than they can chew. Setting the price high without a dose of reality can end disastrously in disappointment for both parties.
- They aren’t available. Maybe this is their side gig, or they just have too much going on at home. But no matter how good they might seem, if you can’t find a time to meet with them, it’s not a good fit.
Signs of a Good Listing Agent
Avoiding agents who exhibit the bad signs mentioned above will help you weed through quite a few. But how do you know that you are getting the cream of the crop?
- They’re personable. When you just click with the right person it makes so many things much easier. Having good chemistry with your agent is something that can’t be learned.
- They have experience. Someone could say they have experience in real estate, but in fact, they worked as a receptionist for a realtor. Make sure that they have concrete experience in helping clients like you face-to-face.
- They’re educated. It’s one thing to pass a licensing exam. But how well do they retain the information learned? Continuing education is also crucial for agents to stay abreast of any fluctuations in market trends, things buyers want, etc.
- They can negotiate. You’re not likely to know this right off the bat. And they may only be listing your home. But if their Google reviews tell tales of them being a good team player in this game of hardball, that’s a good sign. It means they don’t balk at the first sign of adversity.
- They’re honest. Above all, you want to know that you can trust them to help you make the most important decisions.
Questions for Your Listing Agent
They have all of these good traits, but they still seem a tad intangible. Asking them concrete questions will help you get a better picture.
- Are you licensed? Can I see your license? Just because somebody has a plethora of good reviews does not necessarily mean that they are operating above board. Agents who are willing to circumvent the laws governing real estate protocol should be treated with caution.
- How many clients do you have currently? They might be a superstar, but what good is it if you get lost in the mix?
- What are you going to do to market my home? Beyond the normal avenues of internet listings, yard signage, and ads in the local paper, what are they going to do? Who do they know? They need to be connected enough to the community that they can target the ideal buyer.
- Could I see some references? An encouraging word from a real flesh and blood person can go a long way. Google reviews can point you in the right direction, but there’s no replacement for personal interaction.
Finding someone with the right skillset and personality to help you navigate this complicated process can be challenging. You want to make sure that your agent is well-practiced in the balancing act of listing your home at a price that is going to attract buyers yet get you the most bang for your buck. But more than that, you want someone who is going to treat your home like their own.
Dazzle Real Estate Group
Here’s why our clients love listing their homes with Logan:
- We do a complimentary top to bottom deluxe deep cleaning of your home including steam cleaning the carpets and washing the interior and exterior of your windows.
- We pay for high-quality professional photos and videos of your home- a must with almost all buyers now beginning their search online.
- We give you a free staging session to help you see your home through the eyes of a buyer.
- Logan is an expert marketer who will get you top-dollar for your home.